Nitto ATP Finals

Nitto ATP Finals 2023 (from November 12th to 19th) were a great success, further establishing Torino decisively in the world of international tennis. Benedetto Camerana Studio contributed to nurturing this image and strengthening this bond by designing, for third consecutive year, all the temporary setups for sporting event, including adaptations to permanent structures for matches at Pala Alpitour. After creating commercial partner village in Piazza San Carlo in 2021, it was reshaped in a more engaging manner in 2022, dedicating an entire area for refreshment and devising viewing spots for live game broadcasts. Last year, the Fan Village was relocated to Piazza d’Armi, adjacent to Pala Alpitour, to condense all activities related to event in one area, but more importantly, to create a public space symbolically and practically as a natural extension of spectacle staged in arena.

But it’s with 2023 edition that the Federazione Italiana Tennis, with Benedetto Camerana, perfected the Fan Village, engaging community fully. As anticipated, surface area increased to inaugurate a new pavilion: the ‘Winter Garden,’ a 2.400 square meter playgarden with four pickleball courts, covered by an incredibly lightweight and transparent structure, surrounded by trees and plants. Here, the first Italian pickleball tournament took place —a simplified version of mini tennis that is gaining popularity in the USA— open to everyone. Additionally, a new area dedicated to video games provided an entertaining experience for fans of all ages. Alongside this immersive area, Camerana also presented this year the Food Court, offering an even richer gastronomic experience, and pavilion for commercial partners, ranging from the Salone del Libro to Piedmont Region, Turismo Torino and Tutto Sport.

The entire project adheres to ESG environmental and social criteria. In the playgarden, a welcoming temperature was ensured by a special covering material that allows natural sunlight to filter through and warm the interiors. Camerana doesn’t just incorporate nature into urban space but creates conditions akin to a bioclimatic greenhouse. Plants have replaced a significant portion of carpet and vinyl flooring; Green seating and lawns welcomed fans who watched tournament matches, free of charge and in good company. At the end of event, plant inserts found new life, just as other setup materials had done, nearly entirely repurposed from previous editions—starting with iconic tennis ball that houses bar.